I love it! Not Tanqueray, not really a gin-lover, but this almost makes me want to drink it! A Rorschach test for your tongue... lovely. Since Dave Morris mentioned 'Core Users' vs. 'Non Core Users' It's been on my mind quite a lot - a term our tutors haven't really used, but one that really matters I think. You can't sell something to someone who just doesn't need or want it - or maybe you can?
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